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Blog — psychology

The Fake Sounds Companies Add to Products

Posted by Sarah Brooks on

Why are some appliances like the vacuum cleaner, so darn loud? Why do some buttons make a sound when you press it and why are crunchy chips a sign of freshness? There has been research done for companies to learn how we interpret feedback and how the sound of an object helps with our associations to quality. The sounds that some products make are fake or engineered to sound a certain way. Depending on the product, we are unconsciously looking for a specific sound that would satisfy our criteria. For some products, we might be looking for a louder product...

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Why we get jealous

Posted by Sarah Brooks on

Jealousy is usually not a good feeling. Scientists have found that humans are not the only species to experience jealousy. Ever wonder why we get jealous? From studying monkeys in the lab, humans are hardwired to be jealous. Thus, jealousy can be a fitness advantage. Learn more in the video below! https://youtu.be/jxRPbWswsS4

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Typing or Handwriting?

Posted by Sarah Brooks on

When it comes to memory retention, the two most common ways are either typing or handwriting. Learning requires practice but when you need to create a base to practice off of, setting up the base correctly is important. A large proportion of people, especially students, prefer typing because they can type faster than they can write. Some also argue that typing keeps their notes legible so it makes a clean base to study off of. However, as discussed in the video, typing can lead to people copying notes down verbatim, which may lead to poor conceptual thinking. Handwriting is still...

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How Restaurants use Psychology

Posted by Sarah Brooks on

Ever had a meal at a restaurant and didn’t feel satisfied with what you paid for? Find out how restaurants use psychology to trick you into paying more in the video below! A few things listed in the video are quite interesting. For example, restaurants would use different plate sizes to control how much you eat. Or, the shape of the wine glass can affect your perception of taste. Or, the placement of food can influence your perception of quality – it can make a regular salad into an outstanding salad. https://www.youtube.com/watch?v=I4WzImgnP4w

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